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CAMPAIGNS
THE STORY OF LATE NIGHT
This campaign for The Story of Late Night was designed to address a few goals: showcase the breadth of the series and the iconic figures discussed, highlight the high profile insiders interviewed for the series, locate the series on CNN. Our anchors and a special guest helped out with the last goal. The others were served by a variety of spot concepts and graphics approaches that gave a taste of the history the series would take viewers through and the people they would meet there.
KEY ART
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